Starway Starray has now become a reference brand in the field of 3D printed shoes.
If one day you walk in the street and see someone wear a pair of covered shoes with unique shapes, do not be surprised, these are probably 3D printed shoes. To be precise, these shoes are likely to come from the protagonist that we are going to present today – Starry Starray.
Starship Starray: The Emerging Dark Horse which subverts the traditional shoes market
Last March, the 3D printed shoe market inaugurated explosive growth. Among them, the starray star of the national brand was particularly catchy. His relaxed sports shoes printed in 3D “Fanxing” were successfully classified among the three best shoes for the sale of relaxed shoes on the Douyin platform in March, with monthly sales of 4 to 6 million yuan, becoming a new brand very watched on the track.
Unlike the two best brands of Wanji Uandi and Yeezy Yizi, as a recruit in the shoe field, Starway Starray was created only three years ago. With its continuous investment in 3D printing technology and product design, it quickly managed to do technological innovation in market recognition, showing high growth potential and brand vitality.
Price of breakthroughs and neck of performance strangulation: 3D printed shoes are accepted by more people
In the past, we might have been on the expected attitude about a pair of 3D printed shoes that cost thousands of yuan, which cares if their performance, comfort or durability is enough to support this price. However, now market data have given a clear response: consumer acceptance of these products increases rapidly. More and more people are starting to choose it on their own initiative, not only because it is “novel”, but also because it is really “easy to wear”.
In our opinion, the success of Starway Starray lies in its precise positioning of the market – occasional sports shoes. Whether it’s walking daily, jogging on fitness or outdoor hiking, this shoe can meet the multifunctional needs of consumers.
From concept to the blow: 3D technological innovation printed shoes and future trends
In 2022, Starway Starray launched the 3D-printed shoe “cells” series, successfully pushing all-in-one 3D printed shoes from the concept stage to the consumer market. By 2025, cumulative sales of 3D printed shoes from Starway exceeded 100,000 pairs, including the “Fanxic” series has obtained remarkable results.
If you want to talk about the biggest difference between 3D printed shoes, it is its “integrated molding” technology and “full hollow design”.
As an innovative product which subverts the traditional cord creation industry, integrated 3D printed shoes not only fills the gap in the market, but also represents aA whole new production method. In traditional shoe production workshops, we often use cutting, sewing, assembly, packaging and other links, as well as a large amount of glue. In the 3D printing workshop, these links are replaced by rows of high -speed 3D printers at high speed, and via the robot system, fully automated power and selection operations are made.
Hollow designIt has a feeling of technology and comfort, and is particularly favored by young consumers. Its unique design of the “palm suspension rebound structure” improves not only the port experience, but also gives the product to an extremely high recognition, quickly triggering a wave of “grass planting” on the Douyin platform.
Douyin’s sales performance this time also indirectly confirms that the commercial application of 3D printing technology in the field of shoe is gradually ripe. We believe that with the double driving force of technology and aesthetics, 3D printed shoes pass from “niche fashion products” to a new stage of “Hot Single Products”.
About Starship Staray
Starworld Line Staray, the world’s leading brand of 3D printed consumer products, adheres to the “Choose can be simple” brand concept “and has started continuous exploration of future lifestyle with” 3D printing shoes “. Its products abandon complex conceptions and adapt to several scenarios to help consumers simplify their choices, demonstrate “simple and durable” natural aesthetics, defend consumption with essential needs and promote concepts of green consumption and healthy lifestyles.
