Tuozhu breaks the circle.
The 3D flagship printer of the new generation of Tuozhu – H2D is finally there. As a new product which should “redefine personal personal manufacturing”, the release of H2D brands that Tuozhu, which has been silent for more than a year, will rewrite the rules of industry with a new attitude.
This time, it’s completely different from three years ago. It was no longer the “newcomer” who has just appeared for the first time on stage, but the leader who has already been at the top of the mountain and ignored the overall situation.
Just as Xiaomi published a new phone at the time, H2D also requires a “handling speed” to obtain it. Currently, the shipping cycles of each version of the package vary, ranging from a few weeks to a long and may require two months to wait. The current price for sale is: the basic (autonomous) version at the price of 11,999 yuan; Multicolored printing is 13,999 yuan; The laser versatile set is divided into two versions – the 10W version is at the price of 17,999 yuan, and the high power version of 40W reaches the highest price of 22,999 yuan.
What is “redefinition”? It’s actually the second time
In the past, 3D printing at the office level was often considered as a “toy” or “tool” niche – slow speed, complex operation, limited performance, and more targeting DIY lovers or practical DIY engineers with specific needs. The series of Takuzu breakthroughs in X1 has completely broken this inherent cognition.
The P1 series and the A1 series that followed have made high -speed printing, stable quality and multicolored production, which was at the origin of high -end equipment, become the standard configuration of the basic products industry with extremely high cost performance. We call this step a version 2.0 of the 3D FDM consumption printers: performance jump, innovation experience and a significant reduction in the user threshold.
And this time, Tuozhu shouted a new slogan: redefine personal intelligent manufacturing.
I seemed to hear Takuzhu shout: “My mission is to let everyone have the opportunity to make; and H2D is a production tool that can do serious things.”
Few companies can do it
“Let the 3D impression enter the houses of ordinary people” is the original dream of all 3D printing companies of consumer quality. However, the reality is that even after ten years, products really designed from zero for home users are always rare. Most companies are focused only on existing loyal users and itered their products for them. In fact, this type of “toothpaste” innovation is not enough to create a product that really means that “everyone can easily start”.
Tuozhu entered the 3D printing industry with DJI’s technical genes. He chose a closed source product – just like Apple, focusing on experience and emphasizing the full ecosystem. Most of the industry players still insist on exploring the road to open source.
There is nothing good or harm to that, but their positioning is different, and they take completely different paths.
Many traditional 3D printing brands are like building a powerful off -road vehicle – a rich configuration and hard performance, but they require experience and skills to control it. Takuzu, on the other hand, it’s like building a Tesla Model 3: everything is polite, pretty intelligent and quite smooth to put yourself on the bus to leave.
Of course, we cannot ignore the fact that compared to 3D printing startups that started at zero ten years ago, Takuzu looks more like a child who grew up “with a golden key”. Capital support made him faster than any other “popular” company.
H2D is positioned on the personal market, thisThis is the starting point, not the limit
Redefine personal intelligent manufacturing – This is the positioning of Tuozhu in H2D. But its lethality is much more than the consumption market.
First of all, it is certain that Takuba “breaks the circle”. The launch of H2D is the most powerful proof – it is not only a 3D printer, but can even perform various tasks such as engraving, cutting and drawing. In other words, H2D not only subverts traditional office 3D printers, but its influence also extends to several sub-sectors such as office engraving machines and writing robots.
Overall, it is undoubtedly a good thing for the whole industry.
Outside, it can attract more people to pay attention, understand and even try to use 3D printers; Internally, we can see more multifunctional composite devices like H2D appearing one after the other. Even if we have not evolved towards “all-in-one”, we have reason to believe that there are new reference standards in the technical iteration of a single 3D printing device.
Although H2D is positioned as a consumer market, its true power is much more than that. Its existence is intended to have a significant impact on the equipment at the company level and even the light industrial level equipment.
In other words, affected players can not only be players at the consumer level such as Chuangxiang in three dimensions, Zongwei Cube, Ailecool and Flash Cast Technology, but can also make companies such as Ultimaker, Fuzhi Technology, Yuanzhu Intelligence and even Stratasys feel pressure.
Do not just look at the families, try to make the road wider
For most companies, it is probably unrealistic to resist Tuozhu and try to make similar machines to face them head -on. No matter your quality, you will inevitably be considered an imitator; Without forgetting that if you want to balance technology, experience and costs, your profit margin will be extremely compressed.
Instead of simply defending, it is better to take the initiative.
I think that the preferable way is to put “eggs in different baskets” – try more diverse ranges of products and explore more segments, rather than sticking to existing products and commercial limits.
In this regard, three -dimensional creation is undoubtedly very intelligent, and the vision of his company is “a world leader in the 3D printing ecosystem of consumer quality”.
Before Tuozhu appears, he firmly classified himself as the first place of the 3D printers of consumer quality and has long dominated the “first place” of the industry. When Tuozhu emerged and broke the existing model, Chuangxiang Sanwei did not choose to fight head on, but chose a more intelligent way – actively widening his ecological card.
Laser engraving machines, 3D scanners with 3D industrial printing equipment, three -dimensional chuangxiang continuously extends its range of products to the outside and builds several “moats”. In simple terms, it does not stick to the single market, but constantly opens a new growth space for itself.
At the end: H2D is not a product, but a direction
The emergence of the H2D has exceeded the inherent understanding of people of 3D printers of traditional office level. This is more like a prediction of the future form of manufacturing: the manufacture is quietly evolving towards personalization, distributed and decentralized. Behind this trend is the rise of personal manufacturing power.
In order to echo the title, let’s go bold @snapmaker. After all, this new Tuozhu product has a significant overlap with Snapmaker 2.0 in terms of positioning and functional shape.
